WHOOP
My Role: Designer & Art Director
Created consistent visuals and tone for biggest WHOOP app feature launch to date. Produced wide range of assets across email, video, social, paid advertising, and more.
Launch Video
Social Posts
@natalieallport
@shervinshares
@livvytomcrossfitnurse
Launch Email
Paid Ads through Google
Stress & Sport — new video series
Longer form content on the WHOOP blog and podcast
Multi-Million total impressions — positive social sentiment.
170% goal Daily Active Usage.
+22% Membership Base Growth Y/Y.
+20% Higher Marketing ROI Y/Y.
Best of all, our CEO said it was the most consistent, impactful feature launch in company history.
*Cannot disclose because of signed NDA.
Special thanks to the team: Tatiana Kuzmowycz, Ursula Nickerson, Libby Aurigemma, Josh Svoboda, Justin Blumer, Eric Gasparro, Zack McCabe, Julie Timerson, Brice Rothenberg, Jack Barlow
WHOOP
My Role: Designer & Art Director
Created consistent visuals and tone for biggest WHOOP app feature launch to date. Produced wide range of assets across email, video, social, paid advertising, and more.
Launch Video
Social Posts
@shervinshares
@natalieallport
Launch Email
Paid Ads through Google
Stress & Sport — new video series
Longer form content on the WHOOP blog and podcast
Multi-Million total impressions — positive social sentiment.
170% goal Daily Active Usage.
+22% Membership Base Growth Y/Y.
+20% Higher Marketing ROI Y/Y.
Best of all, our CEO said it was the most consistent, impactful feature launch in company history.
*Cannot disclose because of signed NDA.
Special thanks to the team: Tatiana Kuzmowycz, Ursula Nickerson, Libby Aurigemma, Josh Svoboda, Justin Blumer, Eric Gasparro, Zack McCabe, Julie Timerson, Brice Rothenberg, Jack Barlow
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