WHOOP

Stress Monitor Launch

My Role: Designer & Art Director

Created consistent visuals and tone for biggest WHOOP app feature launch to date. Produced wide range of assets across email, video, social, paid advertising, and more.

Launch Video

Social Posts

@natalieallport

@shervinshares

@livvytomcrossfitnurse

Launch Email

Teaser Video

Paid Ads through Google

Press Coverage

Stress & Sport — new video series

Longer form content on the WHOOP blog and podcast

The Results*

Multi-Million total impressions — positive social sentiment.
170% goal Daily Active Usage.
+22% Membership Base Growth Y/Y.
+20% Higher Marketing ROI Y/Y.

Best of all, our CEO said it was the most consistent, impactful feature launch in company history.

*Cannot disclose because of signed NDA.

Special thanks to the team: Tatiana Kuzmowycz, Ursula Nickerson, Libby Aurigemma, Josh Svoboda, Justin Blumer, Eric Gasparro, Zack McCabe, Julie Timerson, Brice Rothenberg, Jack Barlow