Dylan Schnurman

WHOOP

Art Direction

My Role: Designer & Art Director

Oversaw concept to production of photography for apparel launches and integrated marketing campaigns. Worked cross functionally with different teams and channels to manifest the mission of WHOOP — unlocking human performance. We aimed to create a bold, elevated technology brand.

Summer Brights Collection

For launch of eye-popping summer bands. Captured a unique scene for each colorway — ranging from intense action sports to pool lounging and even getting ready for a night out.

Photography: David Salafia

HydroKnit Bands

For launch of fastest-drying WHOOP band. Captured exciting moments in outdoor lifestyle and water sports.

Photography: Hana Asano
3D Design: Aruliden

Running Capsule

For launch of stylish performance apparel. Captured the emotion and environment of in-the-moment running.

Photography: Hana Asano

Summer Coastal Collection

For launch of brightly-colored bands and minimalist performance apparel. Captured sun drenched moments of summer leisure and sport with elevated styling and coastal scenery.

Photography: Jerry Buttles

Athletes & Partners

For various marketing, we partnered with exciting, high-performance athletes to show how WHOOP improves overall fitness and health.

See What's Inside

Advertising Campaign
Production: Stept Studios

Special thanks to the team: Tatiana Kuzmowycz, Ursula Nickerson, Libby Aurigemma, Josh Svoboda, Justin Blumer, Eric Gasparro, Zack McCabe, Julie Timerson, Brice Rothenberg, Jack Barlow