Crash Course

Welcome to Advertising

My Role – Lead Designer

What happens when well-known advertising agency, CPB, calls for interns outside the ad industry? They crash, burn and learn. That was the goal for CPB’s summer intern program — to give a crash course on advertising to any kind of creative thinker. My inspiration for the branding: Evel Knievel meets crash test dummy. We aimed to stay scrappy and exciting.